This month, Philip Day Communications features a guest blog titled: “How to Setup Google Plus Authorship for Better SEO” from Brian Loebig of Loebig Ink.
Google Plus Authorship enables writers, authors, bloggers and even guest bloggers to digitally claim their online content. It also makes Google search engine results appear with ones profile image next to the web page or article. Linking your online content to a personal Google Plus account will help increase your credibility and will likely boost your search engine rankings as well. Clicks to search results that have an author thumbnail will undoubtedly generate higher click through rates which will in turn influence search engine rankings. Matt McGee, Editor in Chief of Search Engine Land, described one of the hidden benefits of Google Authorship as increased links that appear when a Google Author verified site is visited. Since the process to setup Google Plus Authorship is relatively simple and cost neutral it is definitely a recommended and worthy exercise for businesses taking their SEO strategy to the next level.
View original post 431 more words