Author Archives: Owner and CEO, Philip Day Communications

About Owner and CEO, Philip Day Communications

I'm a professional copywriter, blogger, voiceover artist and CEO of Philip Day Communications. (www.PhilipDayCommunications.com). My experience in public relations, writing, non-profit management and broadcasting gives me a unique perspective on business, charities and media. Plus, I just enjoy writing, broadcasting and people!

WordPress Security: Five Essentials for Today

Originally posted on The Ink Blog:
or those of us who work and wander in the online business world, the value of maintaining a privately owned website cannot be overstated. Our websites are our offices, shopfronts, even second homes. In…

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How to Setup Google Plus Authorship for Better SEO

Originally posted on The Ink Blog:
Google Plus Authorship enables writers, authors, bloggers and even guest bloggers to digitally claim their online content. It also makes Google search engine results appear with ones profile image next to the web page…

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Always Relevant: Creating Fresh Content for Websites

“You are irrelevant.” That is one of the worst insults a person can hear. When something is “outdated” or “out of touch,” it at least implies that you have hopes of becoming “updated” or “in touch” some day. “Irrelevant,” however, … Continue reading

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Being Real in the Voiceover World

“Make it real. The audience has to believe in and trust the character. If you fail to build that trust by just reading your lines, then your acting is in vain.” Those were the words of my college drama instructor … Continue reading

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Four Ideas on Writing a Business Blog

Business blogs are an effective way of bringing in business for you and your client. A well-written blog, using keywords and metatags, can be a creative and useful method of bringing in new business by sending the reader back to the blogger’s website so that they buy … Continue reading

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How to Choose a Good Copywriter: Honesty is Number 1

Twenty-some years ago when I was a college student, I remember watching a TV commercial from a major fast food chain promoting its new chicken sandwich. Ironically, my best friend, Doug, and I were watching this commercial closely as we … Continue reading

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