Category Archives: copywriting

Always Relevant: Creating Fresh Content for Websites

“You are irrelevant.” That is one of the worst insults a person can hear. When something is “outdated” or “out of touch,” it at least implies that you have hopes of becoming “updated” or “in touch” some day. “Irrelevant,” however, … Continue reading

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How to Choose a Good Copywriter: Honesty is Number 1

Twenty-some years ago when I was a college student, I remember watching a TV commercial from a major fast food chain promoting its new chicken sandwich. Ironically, my best friend, Doug, and I were watching this commercial closely as we … Continue reading

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