Tag Archives: Philip Day Communications

Always Relevant: Creating Fresh Content for Websites

“You are irrelevant.” That is one of the worst insults a person can hear. When something is “outdated” or “out of touch,” it at least implies that you have hopes of becoming “updated” or “in touch” some day. “Irrelevant,” however, … Continue reading

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Being Real in the Voiceover World

“Make it real. The audience has to believe in and trust the character. If you fail to build that trust by just reading your lines, then your acting is in vain.” Those were the words of my college drama instructor … Continue reading

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How to Choose a Good Copywriter: Honesty is Number 1

Twenty-some years ago when I was a college student, I remember watching a TV commercial from a major fast food chain promoting its new chicken sandwich. Ironically, my best friend, Doug, and I were watching this commercial closely as we … Continue reading

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